Grow your Unified Communications & Video business with Comstor,
the number 1 Distributor for Collaboration


The pace of change in the Collaboration environment is driving demand for next-generation networks. We can talk all
we want about how a business will improve operations by transforming the way we communicate, but until we understand
and see the solution in action we cannot capitalize on the benefits. When you can show measurable improvements, show business value and demonstrate the right solutions, you increase your value to your customers and the probability of
winning the sale.

Collaborate Better. Cisco collaboration changes the way we think about working. It can transform your customers’ business
and dramatically improve your profitability, providing your partners with improved productivity and responsiveness, while
reducing costs.

Collaborate More. At Comstor, we understand the technology challenge you face when it comes to the Collaboration side
of your business, but at the same time we also see high growth opportunities for you. We are 100% committed to helping our partners succeed and have made investments in order to offer more support than anyone else in this demanding but lucrative market. Utilise the Collaboration Club program to ensure you are fully equipped to start profiting from each area of Cisco Collaboration: Applications, Customer Collaboration, Telepresence and Unified Communications.

With our market knowledge on Collaboration, Cisco expertise and backing as well as live facilities to demonstrate solutions to your customers, your sales are guaranteed to increase.




When you are interested in becoming a Collaboration partner, we will support you with tools and resources that will help you to start your journey. From quick reference guides and competitor comparison documentation to approved case studies and real-world ROI figures. We have also invested in a strong team to support your growth and development in Collaboration:

  • Dedicated Cisco Collaboration-qualified account management
  • Business Development and product management
  • Our unique range of non-competitive technical services enhances and extends your ability to deploy solutions.
    All our technical teams have specialists that are Cisco-certified to fully understand the function, capabilities, performance and implementation of Cisco-focused solutions. We are your white-labeled tech team.
  • In addition, our logistical capabilities include Basic and advanced Staging, Configuration, Stock and Configuration-to-Order (CTO)




When you are looking to enter the Collaboration market but also when you already have an existing Unified Communication or Telepresence/Video practice, you are required to make significant investments in training and certification. Achieving specialisation gives you access to specific Cisco programs.

These programs will increase your profitability and will generate marketing funds from Cisco. Comstor will work with you ensuring absolute focus to generate maximal return.

  • Product Training and Certification (Sales and Technical)
  • Executive Relevance Selling (ERS)
  • Demo Support






You are a trained Collaboration partner. Now it is time to look into vertical markets and the different Collaboration solutions and map those to the right customers.

You have access to our IT professionals who have worked with the technologies, have in-depth knowledge and who can walk you through and design a high-level archtecture for your specific environment.

  • Cisco and Ecosystem Partners
  • Proof-of-Concept (POC) – to touch, experience, test and learn about these technologies and solutions.




Finally, You now know all about Cisco Collaboration solutions, you have created your tailored-solutions, now you need a clear understanding of how these technologies will produce value.

  • Marketing; help you with strategic marketing consultation services as well as execution through our ‘Marketing as a Service’ initiatives: one-off projects or tailored marketing services that suit your needs.
  • When you want to expand your marketplace into new customers with Collaboration requirements, we have put together a very highly targeted lead generation program that you can commit to and receive anywhere from 6-10 executive appointments with qualified prospects for Collaboration solutions.




About Comstor
Comstor is the Cisco dedicated business unit within the Westcon Group. We work very closely with our operations organisation, but also with our sister company Westcon to provide you with the most comprehensive services,
products and support offering.

It is about complementing the skills you already have – supporting you in the areas you need, mentoring you and
your team to succeed and empowering you to grasp every opportunity and embrace every challenge.
Distribution is just the beginning.

This is Comstor.
This is your EDGE.



Visit Comstor EDGE Visit Comstor LEAP into DataCenter  |  Visit Comstor Security Initiative

Comstor is a registered trademark and trademark of Westcon Group, Inc.
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